Art Director & Brand Designer

Crafting visual identities and art direction that connect brands with people through intentional concepts and graphic universes. Lead Designer at Ghost Sherpa Agency, and Creative Director on select freelance projects.

Selected Work

A curated collection of recent projects — click any to explore

Guide Mule

Guide Mule

Guide Mule · 2024 · Branding

Brand identity and digital design for a white-label support platform for tour guides.

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Cygnus

Cygnus

Cygnus Iced Tea · 2024 · Packaging

Brand identity and packaging design for a premium iced tea line.

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Llao Llao

Llao Llao Resort

Llao Llao · 2018 · Branding

Brand identity and print collateral for a landmark Patagonian resort.

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Coffee Roasters Club

Coffee Roasters Club

Coffee Roasters Club · 2021 · Branding

Visual identity and editorial design for a specialty coffee brand.

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Ru's Kitchen

Ru's Kitchen

Ru's Kitchen · 2022 · Art Direction

Brand identity and illustration system for an Indonesian restaurant in Buenos Aires.

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Pizza Express

Pizza Express

Pizza Express · 2022 · Branding

Brand identity and merchandise design for a natural dough pizza brand.

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Malakeh

Malakeh

Malakeh · 2023 · Packaging

Brand identity and packaging design for an Arab food brand.

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Cabral

Cabral

Cabral · 2021 · Branding

Brand identity and print design for a fine dining restaurant.

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Santa Cecilia

Santa Cecilia

Santa Cecilia Hoteles · 2023 · Branding

Brand identity and print collateral for a boutique hotel.

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The Alest

The Alest Hotel

The Alest · 2020 · Digital

Website design and digital identity for a luxury hotel in Mexico City.

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About Me

I'm a graphic designer and art director with more than 15 years of experience in branding. I think of design as a communication system; I build visual identities and graphic universes crafted with care and passion.

In a world where anyone can generate an image or fill a template, what we truly need is judgment: the ability to understand concepts, define direction, synthesize ideas, identify what's missing, and translate a philosophy into something coherent, intentional, and built to last.

Expertise

Brand Identity
Art Direction
Editorial Design
Typography
Packaging Design
Digital Design
Creative Strategy
Campaign Development

Let's Work
Together

I'm always interested in new projects, collaborations, and opportunities. Whether you're building a brand from scratch or elevating an existing one — let's connect.

hello@natelier.studio
BRANDING
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